Know Your Cell This venerable tech and gadget site was re-launching with new content and an edgy, humorous tone. I wrote satirical articles about games and tech, and created a web series called Mobile Gaming with Michael Caine. 1 day ago / 0 notes
Zynga.com As sole writer for this gaming platform, I’ve been involved in every aspect of the site’s creation and launch. Working across teams for 18 months, I’ve ensured consistency of brand tone, voice, and style.  Concepting, naming, onscreen messaging, value props, emails, ads, channel marketing, tutorials, blog posts, marketing videos, launch campaigns, etc. Soup to nuts. The site launched to player acclaim in early March of 2012 and we continue to iterate and grow.   2 months ago / 0 notes
RewardVille trailer This short marketing commercial heralded the launch of Zynga’s game reward store, RewardVille. For the script I used Comedy Rule #3417: Self-deprecation is always funny (unless you really seem like a deeply insecure loser and it doesn’t feel like an act but in fact a psychological issue, in which case it just makes people uncomfortable).  I thought it would be funny to poke a little fun at the whole “everything is a -Ville” concept and the fact that we name everything z-something. Fortunately, a few people  got the joke. :) 5 months ago / 1 notes
Mezzmer Eyes For this retro-modern eyeglass site, I wanted to develop a voice that set it apart from its well-known competitors. I couldn’t see standing in the shadow of Warby Parker. Site copy, product names, and descriptions were crafted to be somewhat esoteric yet evocative. My hope was that it would be a subtly different experience than any other and speak to the shopper’s desire for uniqueness. 5 months ago / 0 notes
Zynga As Senior Brand Copywriter for social game company Zynga, I develop content and messaging for games and initiatives across the Zynga Game Network. From soup to nuts, I help shepherd products to their final destinations: successful launches. Click through the photo to get more info.  9 months ago / 0 notes
Plantronics Packaging and web copy for audio product launches. 9 months ago / 0 notes
Facebook Studio Involved with early blue sky concepting for this Facebook-funded project. It was originally envisioned as an arresting site that wowed the viewer with novel and unique displays of creative advertising on FB. The goal was to entice ad agencies - who traditionally viewed Facebook as a small, limiting blue box - into softening their stances and viewing the platform as a rich stage for unlimited expression.  1 year ago / 0 notes
Nintendo 3DS launch demos Developed copy slugs for the Nintendo 3DS nationwide launch event. 1 year ago / 0 notes
SWAGG Developed concepts and wrote copy for this mobile shopping app from Qualcomm. The product was already named; I can’t take credit for the hip, edgy spelling of ‘swag.’ 1 year ago / 0 notes
IGN Created e-blast and banner copy for subscription product initiative. 1 year ago / 0 notes
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colinmahanworx
Colin Mahan Worx
Hello. I'm Colin Mahan. Charlatan. Parlour Trickster. Dandy. Fop. Wordist.
Here you see the repository for a goodly portion of my chicanery. I humbly thank you for perusing it.
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