Hello. I'm Colin Mahan. Charlatan. Parlour Trickster. Dandy. Fop. Wordist.
Here you see the repository for a goodly portion of my chicanery. I humbly thank you for perusing it.
Developed messaging for packaging and web audio products.
Involved with early blue sky concepting for this Facebook-funded project.
It was originally envisioned as an arresting site that wowed the viewer with novel and unique displays of creative advertising on FB. The goal was to entice ad agencies - who traditionally viewed Facebook as a small, limiting blue box - into softening their stances and viewing the platform as a rich stage for unlimited expression.
Nintendo 3DS launch event
Developed collateral messaging and copy slugs for the Nintendo 3DS Nationwide Launch Event.
Developed concepts and wrote copy for this mobile shopping app from Qualcomm.
The product was already named; I can’t take credit for the hip, edgy spelling of ‘swag.’
Created e-blast and banner copy for subscription product initiative.
Nintendo Holiday Mall Experience
Worked with SF agency MKTG to craft copy for e-blast and web copy promoting the video game giant’s 2010 shopping mall tour.
For Kingsford, I wrote web copy that needed to dovetail with existing campaign messaging revolving around Tailgate Parties and, of course, grilling.
Hidden Valley Ranch.com
For Hidden Valley Ranch I wrote copy intended to lure web surfers over at FoodNetwork.com to the HVR site. The copy was directed at moms who wanted to get their kids to eat their veggies, and took them to a recipe page featuring a video starring 90210 player Jennie Garth.
Conceptualized and wrote banners and interstitials for web and mobile campaigns. Celebrities and tie-ins included basketball superstar LeBron James, hip-hop artist Drake, and the movie Step Up 3D.
American Airlines’ Black Atlas
Developed concepts and copy for web banners, interstitials and site content.