Hello. I’m Colin Mahan. Charlatan. Parlour Trickster. Dandy. Fop. Wordist. Here you see the repository for a goodly portion of my chicanery. I humbly thank you for perusing it.Tumblr (3.0; @colinmahanworx)http://colinmahanworx.tumblr.com/<img src="http://25.media.tumblr.com/acab0f75ef02a54716c23956d096f389/tumblr_ml0ji0qL9R1qcz6zqo1_r1_400.gif"/><br/><br/><p><strong>Zynga Running with Friends</strong></p> <p>Conceptualized running with bulls/Pamplona theme.</p> <p>Developed narrative, copy and taglines for early round prototypes. Oh boy were they some  funny lines. Lots of horn references.</p>http://colinmahanworx.tumblr.com/post/48711966227http://colinmahanworx.tumblr.com/post/48711966227Tue, 23 Apr 2013 15:49:50 -0400<img src="http://25.media.tumblr.com/9b48889285452103021cd31036eb62de/tumblr_mezvo3T81a1qcz6zqo1_r4_500.gif"/><br/><br/><p><strong>Zynga Avatars</strong></p> <p>Conceptualized and created content for player avatars available on Zynga.com. </p> <p>Went from ideation phase and name exercises to crafting names and UI messaging for every aspect of the product. Post-launch created web ads and messaging for feature releases.</p>http://colinmahanworx.tumblr.com/post/47576579612http://colinmahanworx.tumblr.com/post/47576579612Tue, 09 Apr 2013 19:51:00 -0400<img src="http://25.media.tumblr.com/51d90556f84d914e6c77111f127561dc/tumblr_ml0gxbJILd1qcz6zqo1_500.jpg"/><br/><br/><p><span class="Apple-style-span"><strong>GagaVille</strong></span></p> <p>Zynga partnered with Lady Gaga for the release of her 2011 record, <em>Born This Way</em>. This entailed creating messaging for web ads, UI, and the special Gaga-themed  RewardVille store.</p>http://colinmahanworx.tumblr.com/post/47574154130http://colinmahanworx.tumblr.com/post/47574154130Tue, 09 Apr 2013 19:22:23 -0400<img src="http://24.media.tumblr.com/0bc49f424239e01acb44c0f13c1a6631/tumblr_ml0dsjoc6O1qcz6zqo1_500.jpg"/><br/><br/><p><strong>The Full Signal comedy writing</strong></p> <p>Wrote thrice-weekly humor pieces relating to the tech industry for the venerable tech and gadget site Know Your Cell aka The Full Signal. </p> <p>One series of articles I developed was Wayback Wednesday, which parodied classic tech products from decades past. Click the link to read a pretty funny installment.</p>http://colinmahanworx.tumblr.com/post/47569312285http://colinmahanworx.tumblr.com/post/47569312285Tue, 09 Apr 2013 18:21:00 -0400<img src="http://25.media.tumblr.com/tumblr_lx8sahSOL21qcz6zqo1_500.png"/><br/><br/><div> <p><strong>RewardVille trailer</strong></p> <p>This short marketing commercial heralded the launch of Zynga’s game reward store, RewardVille.</p> <p>For the script I used Comedy Rule #3417: Self-deprecation is always funny (unless you really seem like a deeply insecure person so it doesn’t feel like an act but in fact a psychological issue, in which case it just makes people uncomfortable).</p> <p>I thought it would be funny to poke a little fun at the whole “everything is a -Ville” concept and the fact that we name everything z-something. Fortunately, a few people got the joke.</p> </div>http://colinmahanworx.tumblr.com/post/15261423609http://colinmahanworx.tumblr.com/post/15261423609Wed, 08 Aug 2012 18:01:00 -0400<img src="http://25.media.tumblr.com/tumblr_m1nq0r5Cgs1qcz6zqo1_500.png"/><br/><br/><p><strong>Zynga.com</strong></p> <p>Involved in every aspect of the site’s creation, launch, and re-launch. Working across multiple teams for 2 years, I helped ensure consistency of brand voice, tone, and style. </p> <p>Concepting, naming, onscreen messaging, value props, emails, ads, channel marketing, tutorials, blog posts, marketing videos, launch campaigns, etc. Soup to nuts.</p>http://colinmahanworx.tumblr.com/post/20122877567http://colinmahanworx.tumblr.com/post/20122877567Tue, 07 Aug 2012 13:50:00 -0400<img src="http://24.media.tumblr.com/6824d5af340db75032a88442389a4144/tumblr_m8cotf7r921qcz6zqo1_r1_500.png"/><br/><br/><p><strong>COED Magazine comedy writing</strong></p> <p>Developed comedy content for this Maxim-style online magazine.</p> <p>After the initial few weeks of salacious garbage (some of which was admittedly pretty funny, in that naughty ‘Hangover’ vein), I was able to focus more on my specialties: pop culture, tech parody, and diamond-thieving. And that’s when my pageview count fell from over-20k+ to sub-1k. </p> <p><em>Tip: When writing for the lowest common denominator, write headlines including the words ‘sexy’, ‘slutty’, and ‘hottest’. </em></p>http://colinmahanworx.tumblr.com/post/28855548064http://colinmahanworx.tumblr.com/post/28855548064Sat, 04 Aug 2012 16:27:00 -0400<img src="http://24.media.tumblr.com/tumblr_lx8t6oRxal1qcz6zqo1_500.png"/><br/><br/><p><strong>Mezzmer Eyes</strong></p> <p>For this retro-modern eyeglass site, I wanted to develop a voice that set it apart from its well-known competitors. It wouldn’t do just to knock-off Warby Parker.</p> <p>Site copy, product names, and descriptions were crafted to be esoteric yet evocative. My hope was that it would be a subtly different experience than any other and speak to the shopper’s desire for uniqueness.</p>http://colinmahanworx.tumblr.com/post/15261212540http://colinmahanworx.tumblr.com/post/15261212540Sat, 03 Mar 2012 17:58:00 -0500<img src="http://25.media.tumblr.com/0af8397ba66845ccda13d44e05b0c109/tumblr_m4wrg4sTWS1qcz6zqo1_r2_400.jpg"/><br/><br/><p><strong>Mobile Gaming with Michael Caine</strong></p> <p>The venerable tech and gadget website Know Your Cell was rebranding as The Full Signal, and the editors wanted to incorporate edgy, humorous tech-centric content.</p> <p>In addition to writing humor pieces about the industry, I created the web series Mobile Gaming with Michael Caine. Several people enjoyed it.</p> <p>Click the link and you, too, may enjoy it. Or not.</p>http://colinmahanworx.tumblr.com/post/24153412036http://colinmahanworx.tumblr.com/post/24153412036Sun, 01 Jan 2012 18:21:00 -0500<img src="http://25.media.tumblr.com/tumblr_lpqd43iyPa1qcz6zqo1_r1_500.png"/><br/><br/><p><strong>Zynga</strong></p> <p>As Senior Brand Copywriter for social game company Zynga, I develop content and messaging for games and initiatives across the Zynga Game Network. From soup to nuts, I help shepherd products to their final destinations: successful launches.</p> <p>Click through the photo to get more info. </p>http://colinmahanworx.tumblr.com/post/8747109642http://colinmahanworx.tumblr.com/post/8747109642Wed, 10 Aug 2011 17:02:00 -0400<img src="http://25.media.tumblr.com/549291084d410553205349f75610e6aa/tumblr_lpqd0yOH6F1qcz6zqo1_r3_500.png"/><br/><br/><p><strong>Plantronics</strong></p> <p>Developed messaging for packaging and web audio products.</p>http://colinmahanworx.tumblr.com/post/8747033814http://colinmahanworx.tumblr.com/post/8747033814Wed, 10 Aug 2011 17:00:00 -0400<img src="http://25.media.tumblr.com/7b78f3b1284512daa7551ad7b10dfc2e/tumblr_ljyyewsa2X1qcz6zqo1_r1_500.jpg"/><br/><br/><p><strong>Facebook Studio</strong></p> <p>Involved with early blue sky concepting for this Facebook-funded project.</p> <p>It was originally envisioned as an arresting site that wowed the viewer with novel and unique displays of creative advertising on FB. The goal was to entice ad agencies - who traditionally viewed Facebook as a small, limiting blue box - into softening their stances and viewing the platform as a rich stage for unlimited expression. </p>http://colinmahanworx.tumblr.com/post/4785273260http://colinmahanworx.tumblr.com/post/4785273260Wed, 20 Apr 2011 17:01:00 -0400<img src="http://25.media.tumblr.com/1adddd26d4abf501b0dce7b810a0f8cb/tumblr_ljxbndpJEZ1qcz6zqo1_r2_400.jpg"/><br/><br/><p><strong>Nintendo 3DS launch event</strong></p> <p>Developed collateral messaging and copy slugs for the Nintendo 3DS Nationwide Launch Event.</p>http://colinmahanworx.tumblr.com/post/4760738842http://colinmahanworx.tumblr.com/post/4760738842Tue, 19 Apr 2011 19:52:00 -0400<img src="http://25.media.tumblr.com/tumblr_lenzkrc5u21qcz6zqo1_500.png"/><br/><br/><p><strong>SWAGG</strong></p> <p>Developed concepts and wrote copy for this mobile shopping app from Qualcomm.</p> <p>The product was already named; I can’t take credit for the hip, edgy spelling of ‘swag.’</p>http://colinmahanworx.tumblr.com/post/2638903256http://colinmahanworx.tumblr.com/post/2638903256Fri, 07 Jan 2011 13:05:00 -0500<img src="http://25.media.tumblr.com/tumblr_la9j0nPJXs1qcz6zqo1_500.png"/><br/><br/><p><strong>IGN</strong></p> <p>Created e-blast and banner copy for subscription product initiative.</p>http://colinmahanworx.tumblr.com/post/1310966676http://colinmahanworx.tumblr.com/post/1310966676Thu, 14 Oct 2010 00:26:47 -0400<img src="http://25.media.tumblr.com/tumblr_la9ig2sLO81qcz6zqo1_500.jpg"/><br/><br/><p><strong>Nintendo Holiday Mall Experience</strong></p> <p>Worked with SF agency MKTG to craft copy for e-blast and web copy promoting the video game giant’s 2010 shopping mall tour.</p>http://colinmahanworx.tumblr.com/post/1310896668http://colinmahanworx.tumblr.com/post/1310896668Thu, 14 Oct 2010 00:14:25 -0400<img src="http://25.media.tumblr.com/tumblr_l9mehqBdzN1qcz6zqo1_r2_500.png"/><br/><br/><p><strong>Kingsford.com</strong></p> <p>For Kingsford, I wrote web copy that needed to dovetail with existing campaign messaging revolving around Tailgate Parties and, of course, grilling.</p>http://colinmahanworx.tumblr.com/post/1251240985http://colinmahanworx.tumblr.com/post/1251240985Tue, 05 Oct 2010 17:44:00 -0400<img src="http://25.media.tumblr.com/tumblr_l9melagjfk1qcz6zqo1_r1_500.png"/><br/><br/><p><strong>Hidden Valley Ranch.com</strong></p> <p>For Hidden Valley Ranch I wrote copy intended to lure web surfers over at FoodNetwork.com to the HVR site. The copy was directed at moms who wanted to get their kids to eat their veggies, and took them to a recipe page featuring a video starring <em>90210</em> player Jennie Garth.</p>http://colinmahanworx.tumblr.com/post/1222510669http://colinmahanworx.tumblr.com/post/1222510669Fri, 01 Oct 2010 12:46:00 -0400<img src="http://25.media.tumblr.com/tumblr_l5awm7NDXu1qcz6zqo1_r1_500.png"/><br/><br/><p><strong>Sprite mobile</strong></p> <p>Conceptualized and wrote banners and interstitials for web and mobile campaigns. Celebrities and tie-ins included basketball superstar LeBron James, hip-hop artist Drake, and the movie <em>Step Up 3D.</em></p>http://colinmahanworx.tumblr.com/post/790170986http://colinmahanworx.tumblr.com/post/790170986Fri, 09 Jul 2010 13:30:00 -0400<img src="http://25.media.tumblr.com/tumblr_l5awkecppv1qcz6zqo1_500.png"/><br/><br/><p><strong>American Airlines’ Black Atlas</strong></p> <p>Developed concepts and copy for web banners, interstitials and site content.</p>http://colinmahanworx.tumblr.com/post/790167747http://colinmahanworx.tumblr.com/post/790167747Fri, 09 Jul 2010 13:29:00 -0400